"Zeitgeist" is a nice idea.
Something like the "wisdom of crowds" meme that's so popular now-days. Ties into Jung's theories about "collective unconscious" and "archetype", I suppose.
I can't dismiss that stuff. But I don't agree with it. Seems to me it's all wooly-headed. (FWIW/IMNSHO "gestalt" is wey more phenomenological than any of these.)
I won't more than smile politely with "wisdom of crowds" and "archetypes" and such.
But I'll talk about leitmotif, and I'll talk about "cognitive priming". And I'd love to talk about mandala theory.
Because it's my belief and conviction that we are wey wey sensitive. "Primordial wisdom" isn't just some bit of rainbow-coloured smoke. It's what we are. Bottom line.
The point being that "user experience" (Web2.0 kidz bla-yada-blah about "social objects" but most really don't have even 1 foot on the ground!) ... user experience is about having your chimes clanging. It's about visceral responses to the moment. It's about jollies, and buzz. It's about having one's nature as a sentient being confirmed objectively and actually and really. It's about having a good time (like in some Raaass drum circle) without being foolish, or inauthentic, or un-true, or false, or phoney.
If that's not some sorta bottom line then I'm merely an old fool.
I'm saying I'm not just an old fool.
If I'm an old fool then I'm saying I'm an old fool who knows what he's talking about.
And more to the point: I'm an old fool who knows what he's doing.
I know what I'm about.
Online my boilerplate goes something like this: "Sure, of course it's ''just a game''. But that doesn't mean you've left reality behind. As human beings we've been playing games since before we left the trees. Playing games is about being social. Games aren't about 2+2=17."